The poster for next years Academy Awards is out. The gleaming Oscar is backed by famous movie quotes including “I wish I knew how to quit you”, ET phone home”, Give ’em the old razzle dazzle” and “What we’ve got here is failure to communicate”.
The typographic design is brilliant, and the three column layout works really well, with some quotes crossing columns, and the fonts used are carefully matched to the phrase they are portraying. Each quote has been painstakingly sized to carefully fill the poster, and the gentle black fade-off at the bottom highlights the title. Well done to the Los Angeles ad agency TBWA-Chiat-Day for this clean and simple layout, and Photographer Albert Watson shot the Oscar statuette.
The academy plans to send out the posters to the surviving writers of the lines.